QIAODAN SPORTS was founded in 2000 and is mainly engaged in the design, development, manufacturing, marketing and sales of athletic footwear, apparel and accessories. Acting upon the core values of “consumer-orientation, integrity, innovation, collaboration and sharing”, QIAODAN SPORTS has grown to be a leading company in China’s sportswear and gear industry.

 

QIAODAN SPORTS products are sold through about 6,000 retail accounts in China, covering 31 provinces, cities and autonomous regions. The company is operating multiple well-known brands including QIAODAN, QIAODAN KIDS  and UMBRO. Product pipeline covers many categories which are basketball, running, training, outdoor, new lifestyle and qiaodan zhizao. Nowadays, QIAODAN SPORTS attracts millions of loyal consumers and continually strengthens its brand reputation, competitiveness and impact in worldwide every year.



Mission

Providing consumers with a healthier lifestyle through excellent sports experience

Vision

Becoming a globally renowned sportswear brand

Core Value

Consumer Orientation:
Integrity, Innovation, Collaboration, Sharing

Philosophy

From society
For society

Slogan

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